Canada is 30% behind on its climate spending commitments.
Can we help make up the difference?
Our theory of change
We help young people invest in what matters, inspiring action and generating insights to shape policies and create tools that make sustainable investing easier. This feedback loop drives a growing movement - where youth inform change, and change empowers more youth.
Systems change demands collective action.Greenback Revolution is a collective movement for values-driven finance.
Canadians have lost $131 billion investing into cannabis... That's about how much we need to invest into climate action annually.
What if that money had been invested in sustainability — where would we be today?
— Get equipped
Your Toolkit for Sustainable Investing — Simple Steps to Get Started
Investing has never been more accessible. It used to be that you’d have to ring up a broker to buy a stock, and the only things that were green were the dollar bills. Nowadays, you can buy stocks online for no fees. Better yet, sustainable technology investments were twice as popular as fossil fuel investments in 2024.
Start investing — easily and for free
Over three million Canadians use platforms like Wealthsimple because they have no commission fees and no minimum investment (you could invest a single dollar if you really wanted to).
Just a heads-up, for folks with a more international footprint: Some platforms charge a small foreign exchange fee. There's also been increased scrutiny over making trades whilst abroad. But if you're keeping it Canadian, you're good to go!
Watch how it works
Find how stocks have performed
Financial information providers like Morningstar can help you check a company's performance (such as its revenues) and the performance of its stock (such as changes in stock price).
🔍 A simple way to check a stock’s growth is by looking at its "Total Return %" — this shows how much its value has changed over time.
Get expert advice to invest with confidence
You may want to speak to a financial planning expert for guidance on your investing journey.
Here are a couple financial planners that have demonstrated care for people and the planet: ● Good Investing● Coast Capital Savings
— Some frequently asked questions for new investors.
What is investing?
There are two ways to invest into things: buying shares of companies’ stocks (also known as equity) and giving loans (also known as debt).
You can buy and sell shares of a stock on the stock market, and if you sell a share for more than you bought it for, you’ve made money. Owning a share means you own part of the company, and the company pays you dividends based on how many shares you own and the price of the shares. Because there’s so much trading going on, you don’t need to directly find someone to buy or sell a share from—you tell a broker like Wealthsimple you’d like to spend a certain amount to buy shares, and then they go make the trade for you.
A common type of loan is a bond. You buy a bond (i.e. loan money to) a company, and then that company pays you back the amount you lent plus a little extra (i.e. the agreed upon interest rate). Whereas a share is like a receipt that shows you own part of a company, you can think of a bond as a receipt that shows someone owes you money. Bonds are harder to arrange than just buying and selling shares on the stock market, but they’re usually safer, as long as the company you’ve gotten a bond from is reliable. That’s because with a bond the company has promised to give you a certain amount of money, whereas the value of a share fluctuates with the stock market.
Is investing risky?
Yes, but maybe not as risky as you may have been led to believe. Here’s how the S&P 500 (the 500 biggest companies in the United States) has changed in value over the last 60 years. If your investments followed the S&P 500, and, crucially, you held onto your shares through the occasional recessions, it would be historically unprecedented for you to lose your money.
That being said, everything has some level of risk, and how much you’re willing to tolerate is ultimately up to you.
Here are several things you can do to mitigate risk:
🧺 You can diversify, meaning you can spread your investments across different companies. Investing in the 500 biggest companies in the US carries a different level of risk than putting all your money into a startup nobody’s ever heard of.
🕒 You can be patient. Even professional investors, who spend all day watching the stock market with the help of very expensive software, tend to hold stocks for half a year on average. Experts caution non-professionals about the dangers of trading around short-term, day-to-day fluctuations in stock prices.
🏦 You can avoid riskier financial instruments. Cryptocurrency is unregulated and options involve making speculative bets on future prices. Investing in private companies, as opposed to public companies that are traded on the stock market, is also riskier because private companies are less regulated. All these investments can be found on Wealthsimple, but they’re not enabled by default and you have to actively enable it. Greenback Revolution only provides information on stocks, ETFs, bonds, and loans. We touch on investing in private companies, but only on platforms dedicated to impact investing and not on Wealthsimple.
Do I need a lot of money to start investing?
It used to be that you needed thousands of dollars to buy a share of a company’s stock. Nowadays it’s much more accessible and with apps like Wealthsimple you can easily invest as little as you’d like with no commission fees.
Some financial innovations have also helped make investing more accessible. For a start, you can now buy fractions of a share instead of having to buy the whole thing. For instance, rather than buy a share of NVIDIA for $100, you could instead buy a quarter of a share for $25. Another innovation is exchange-traded funds (ETFs), which make it easier to buy a bunch of different shares at once.
What is an exchange-traded fund (ETF)?
Buying an exchange-traded fund (ETF) is like buying a group of shares. You buy a share of an ETF just like how you would buy a share of a company, with the ETF basically being a company that exists purely to hold shares of other companies. The value of a share of an ETF is based on the shares it owns, so by investing in an ETF you're effectively buying shares of all the companies it holds. A classic ETF is the Vanguard S&P 500 Index ETF, which owns bits of the 500 biggest companies in the United States. Thus, buying a share of this ETF is like investing in the 500 biggest companies in the United States all at once. Back in the old days, a broker would charge you a big fee for arranging an investment like that, but thanks to ETFs it's now much easier to diversify (fun fact, the world’s first ETF was launched in Canada in 1990!).
Do I lose money when the share price goes down?
If the price goes down, you still own your share. Your share might be less valuable, but technically it’s only a loss once you actually sell that share. Some shares can have their price falling for years. That’s why it’s important to reflect on a stock’s long-term growth opportunities and your own long-term financial goals before you cut your losses and sell.
Can you lose more than you invest?
No, as long as you stick to the fundamental stuff like stocks, ETFs, bonds, and loans. In those cases, the worst that can happen is the share price goes to zero or the company goes bankrupt, and you don’t get any money back from the money you invested.
When you hear about people losing more money than they invested, it’s because they went out of their way to invest in more complicated financial instruments like options (betting on future prices) and margin trading (investing with borrowed money).
Can you tell me which investments will make money?
No. Greenback Revolution is here to share insights on the socio-environmental performance of stocks, as well as a small sample of publicly available historic or posted information about financial performance. Our listings of stocks are not an endorsement that they will be financially successful and past performance is not indicative of future results (as we know all too well from non-linear climate risks). Make sure you evaluate stocks yourself before deciding to invest.
How do I interpret Morningstar's Total Return %?
Morningstar's Total Return % shows how much the stock's value has changed over time. This includes dividends and management fees, so it shows more than just how the stock's price has changed. Different financial information providers may have slightly different methodologies, which explains why the same number can look slightly different on different platforms.
When looking at returns over multiple years, Morningstar's Total Return %'s are shown as "compounded average annual returns"—so a 3-Year Total Return % of 10% doesn’t mean that it grew 10% over 3 years, but that on average it grew by 10% over each of the last 3 years. Toggling between daily, monthly, and quarterly returns changes the period of time you're looking at. So if you toggle for daily you're looking at returns as of the most recent weekday, and if you toggle for monthly you're looking at returns as of the most recent end-of-the-month day.
For more information, consult Morningstar's methodologies.
Why am I being asked to share my social insurance number?
We’re so often told to keep our social insurance number to ourselves that it’s easy to forget they have an actual, practical purpose. Financial institutions are required to collect your social insurance number so that they can report your earnings to the government.
Of course, make sure you’re dealing with a reputable financial institution, as well as the authentic financial institution. Fraudsters are able to deceptively mimic contact information and website layouts. A good rule of thumb is to only share sensitive information on websites, not through messages (i.e. texts, emails), and to go to websites yourself, not through a link that’s been shared with you.
What are the tax implications of investing?
The income you make from selling shares is called “capital gains” and the income you make from dividends is called “investment income”. These are different from “employment income” and reported on a different line of your tax returns.
Ready to take action? Here are your rally points.
Companies are starting to show their sustainability. Now we've got to show up for it.Here are five ways that you can consider sustainability in your investments:
Rally around investments that are greener than the market
Objective: Invest in an ETF that has a weighted average carbon intensity below 90.7 tonnes.Strategy: Find an ETF, either of your own choosing or from our list of ETFs, and check its carbon intensity with MSCI’s ESG Fund Ratings and Climate Search Tool.
Objective: Invest in a company that is aligned with less than 1.8°C of warming.Strategy: Find a company, either of your own choosing or from our list of companies, and check its temperature alignment with MSCI’s ESG Ratings and Climate Search Tool.
Rally around investments that have more inclusive decision-making than the market
Objective: Invest in an ETF where ESG Leaders make up more than 38% of its holdings.Strategy: Find an ETF, either of your own choosing or from our list of ETFs, and check its ESG rating distribution with MSCI’s ESG Fund Ratings and Climate Search Tool.
Objective: Invest in an ETF where women make up more than 35.7% of its holdings’ board members.Strategy: Find an ETF, either of your own choosing or from our list of ETFs, and check its ESG rating distribution with MSCI’s ESG Fund Ratings and Climate Search Tool.
Objective: Invest in a company with an ESG risk rating below 21.5Strategy: Find a company, either of your own choosing or from our list of companies, and check its ESG risk with Sustainalytics' Company ESG Risk Ratings.
Rally around investments that are redefining the market.
Objective: Invest in a company that’s demonstrated leading and holistic sustainability performance.Strategy: Find a company listed in Corporate Knights’ “Canada’s Best 50 Corporate Citizens of 2024”.
Disclaimer: This list was not shared at the request of Corporate Knights, but because we determined it to be a rigorous yet accessible list of sustainability performance. This list, like all the others on this site, was also created to show sustainability performance, not financial performance or advice. Investment decisions are your responsibility.
Objective: Invest in a company that’s improved how it discloses and plans around emissions.Strategy: Find a company listed in Climate Engagement Canada’s “2024 Company Assessments” that’s had a net improvement across all 10 indicators.
Disclaimer: This list was not shared at the request of Climate Engagement Canada, but because we determined it to be a rigorous yet accessible list of sustainability performance. This list, like all the others on this site, was also created to show sustainability performance, not financial performance or advice. Investment decisions are your responsibility.
Rally around investments that prioritize impacts beyond the market.
Objective: Invest in building a project that works towards the U.N. Sustainable Development Goals.Strategy: Invest with a loan on Goparity Canada. A minimum investment of $10 is required.
Objective: Invest in building affordable housing for vulnerable peoples.Strategy: Invest with a community bond on Indwell. A minimum investment of $1,000 is required.
Objective: Invest in building a community-owned solar project.Strategy: Invest with a solar bond on SolarShare. A minimum investment of $1,000 is required.
Rally around demanding a more sustainable financial system.
Objective: Understand what a sustainable finance taxonomy is and its role in a sustainable financial system.Strategy: Read up on the European Union’s sustainable finance taxonomy, which provides common definitions for what counts as a “sustainable” investment (digestible article by Greenly).
Objective: Understand what disclosure is and its role in a sustainable financial system.Strategy: Read up on the European Union’s Sustainable Finance Disclosure Regulation, which requires companies to share their sustainability performance (digestible article by Greenly).
Objective: Understand how your bank manages your savings and how they could be more sustainably managed.Strategy: Read up on the carbon footprint of Canadian banks and meet with your bank to discuss options (not-so-digestible report by Oxfam).
Join us in disclosing your sustainable investing strategy before Earth Day, April 22!
All disclosers will be entered into a draw for a $100 gift card to Goparity, which you can use to invest in a project working towards the U.N. Sustainable Development Goals.
⚠️ Note: Greenback Revolution provides information on sustainability, not financial ability. In other words, we are not providing financial advice.It’s up to you to decide whether an investment makes financial sense for you.